The creative engine behind multiple successful South African businesses | Christine Meintjes

In this episode, we chat to Christine Meintjes, known for her incredible entrepreneurial foresight and launching multiple successful South African businesses.

Christine has years of experience in photography, online media, and digital content creation, and is the first female to be appointed as a Nikon Premium Ambassador for Southern Africa.

I was joined by one of my oldest friend’s and renowned local photographer Jenni Elizabeth, who co-hosted this very special episode with me, where we chatted to Christine about the challenges of launching an e-commerce app and how she has stayed motivated to launch business after business whilst also finding time to start a family.

I was so excited about this episode having admired Christine’s work over the past decade and curious to find out more about her launching SA’s first female wedding and lifestyle blog which over the years has generated over 650,000 visitors per month, and more than 5.5 million impressions per month, through the blog and social media channels.

In 2019 Christine partnered with Berdine Swart to form The Apiary, a group of creative companies that own The Pretty Blog, as well as The Gallery – an innovative blank canvas, experience space for artists and creatives, as well as their newly found tech startup, The Local Edit which is an e-commerce app that launched September 2021 as a place to discover and shop South Africa’s best designer all in one place. 

Then if that’s not enough, Christine also hosts the podcast Behind The Edit, facilitating honest and raw conversions between creative entrepreneurs taking a peek behind the scenes to better understand what it really takes to build, what seems to be a perfectly edited brand. 

Lastly, Christine is also a mom and in her spare time, she mentors companies and organisations about the new world of online media, marketing and the value of storytelling.

Sponsor: Habitas Namibia, the experience-led sustainable luxury hotel situated on a private estate only 45 minutes from Windhoek’s International Airport. If you are looking for a truly unique wildlife experience and yearning for an opportunity to disconnect to reconnect, then I highly recommend you visit to take advantage of the special rate they are offering South Africans. 


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