The intention of the course was to take key learnings and insights from my 13 year career in PR and create an easy to follow framework that any business can leverage whether a service or product offering to Accelerate your Brand’s Awareness! I teach you how to implement my A.B.A method at any time of the year in order to
GROW YOUR BRAND AND CONTINUOUSLY SCALE YOUR BUSINESS!
Despite the online course market being oversaturated and overwhelming worldwide, I struggled to find courses specialising in PR. Which lead me to create the easy to follow A.B.A four step framework drawing experience from my career in PR, Marketing and Social Media both in the UK and South Africa.
I believe ALL brands should prioritise PR in order to grow their audience and build credibility. With so many small businesses struggling during the current climate, strategic PR is more important than ever before in building brand reputation and intrigue through media channels including social media and self-produced communications.
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